William M. Luther can spend a consulting day with you going over your marketing plan or business/strategic plans and based on past experiences, provide you with some suggestions that could be beneficial.

Luther is a former vice president of Grey Advertising and has written five books plus Chinese and Spanish translations on planning, with the sixth one, Marketing Plan 4th Edition,  being in book stores February 16, 2011. He has conducted over 300 public seminars for universities, American Management Association and Frost and Sullivan. His consulting assignments with companies and the government include AT&T, IBM, Merrill Lynch, John Deere, Monsanto, Cargill, Minolta, U.S. Department of Agriculture and U.S. Department of Defense.  

A few of the subjects that previous clients thought were helpful are:
    1. How to write measureable objectives so you can monitor your plan every few weeks to see if you are on target and getting sales, marketing communications, customer service, Internet and research working together with one message to each individual in the purchase process.
    2. How to develop a customer analysis to determine who is in the buying decision and what do they want.
    3. How to achieve equal market share against  high potential customers.
    4. How to change customer service from a department to an attitude and determining whether your trade shows are profitable.

Why not send him an email at wml@wml-marketing.com or call his cell at 919-523-5482.You can then discuss whether his consulting trip to your company would be beneficial to you.

This is my most recent book. Includes what-if software and when you finish the book, you will have your own written marketing plan.





If you are interested in a few of the charts you will have, under my direction, in your completed marketing plan you can click below.

    Customer Segmentation
    Marginal Income
    New Triers & Total Repeats
    Trade Shows
    Reach & Frequency
    Discounted Cash Flow of Plans

If you would like to see my slide presentation on for profit and nonprofit marketing plans, go to the bottom of the home page on www.wml-marketing.com. I also sell software on how to develop a marketing plan and strategic plan at this site.